Personal Brilliance Blogger Resources

Join Jim Canterucci as he interviews BzzAgent founder and CEO Dave Balter. (part 4 of 4) about how Dave uses the Personal Brilliance catalyst Initiative in his successful life. Jim has some ideas on Initiative for you as well.

Dave Balter is the founder and CEO of BzzAgent. Dave, a serial entrepreneur, has created a platform that allows people to experience new products and services, share their honest opinions so marketers can directly see the results. The BzzAgent community, over 400,000 strong, brings consumers and markets together to organize and track honest word-of-mouth.

There are a number of valuable lessons available from Dave from a Personal Brilliance - Habit of Innovation perspective. In this month's podcasts, we look at the startup of BzzAgent and the psychology of word-of-mouth marketing.

Some of this episode's highlights:

• What is initiative?
• Is ignoring advice appropriate?
• Ya gotta believe
• Innovation is changing the rules
• Why discipline in conversing with the market is key
• The unexpected one-on-one personal touch is a differentiator
• Examples of word-of-mouth initiative

Click the ODEO icon to go to the main Podcast page for Personal Brilliance - Up Close and Practical. Subscribe via iTunes, or subscribe via RSS.

Join Jim Canterucci as he interviews BzzAgent founder and CEO Dave Balter. (part 3 of 4) about how Dave uses the Personal Brilliance catalyst Focus in his successful life. Jim has some ideas on Focus for you as well.

Dave Balter is the founder and CEO of BzzAgent. Dave, a serial entrepreneur, has created a platform that allows people to experience new products and services, share their honest opinions so marketers can directly see the results. The BzzAgent community, over 400,000 strong, brings consumers and markets together to organize and track honest word-of-mouth.

There are a number of valuable lessons available from Dave from a Personal Brilliance - Habit of Innovation perspective. In this month's podcasts, we look at the startup of BzzAgent and the psychology of word-of-mouth marketing.

Some of this episode's highlights:

• How knowing what you're good at is critical to focus
• Why "bad" word-of-mouth may be a good thing
• How to take advantage of quiet advocates for your brand
• How dialogue contributes to success
• One word-of-mouth conversation equals 200 TV ads. Attention and engagement is key
• Word-of-mouth is not an interruption
• Why "breaking into" the mind-set of the consumer is not what marketing should be about
• Our top 40 list - can you appear on the list? Are you relevant?
• Why you can't ignore word-of-mouth

Click the ODEO icon to go to the main Podcast page for Personal Brilliance - Up Close and Practical. Subscribe via iTunes, or subscribe via RSS.

Join Jim Canterucci as he interviews BzzAgent founder and CEO Dave Balter. (part 2 of 4) about how Dave uses the Personal Brilliance catalyst Curiosity in his successful life. Jim has some ideas on Curiosity for you as well.

Dave Balter is the founder and CEO of BzzAgent. Dave, a serial entrepreneur, has created a platform that allows people to experience new products and services, share their honest opinions so marketers can directly see the results. The BzzAgent community, over 400,000 strong, brings consumers and markets together to organize and track honest word-of-mouth.

There are a number of valuable lessons available from Dave from a Personal Brilliance - Habit of Innovation perspective. In this month's podcasts, we look at the startup of BzzAgent and the psychology of word-of-mouth marketing.

Some of this episode's highlights:

• Why would anyone want to be a BzzAgent?
• Questions that should be asked by all marketers
• Why word-of-mouth is the scariest medium
• How to use curiosity to enhance market awareness
• Word-of-mouth on a global scale - cultural differences
• What an artist in residence or something like it can do for your company
• The most important question

Click the ODEO icon to go to the main Podcast page for Personal Brilliance - Up Close and Practical. Subscribe via iTunes, or subscribe via RSS.